Following on from the success of the honest, raw, webreeks wtFOCK Telenet’s the next step for fans of the short-format content to speak of. ‘Snacks’ is a selection from a series that you have, so to speak, in an hour, can share. The titles are available to Play (and thus Play More of a Provider.
Recently, it expands to Telenet of its offering with ‘Snacks’. In this category you will find a series with episodes of more than 10 minutes, which is ideal as a study or werkpauze. The content is also available on the Us Play in the app, so you can also watch it on your smart phone, tablet or laptop. This will be placed on the media habits of the viewer, who has grown up with Youtube, and TikTok, or you need less and less to the traditional channels.
Fr. Dr. Lieven De Marez, and the guy behind the Digimeter, the success of such a short series is not a surprise, as “The digital generation don’t like to be led by permanent structures, including linear and on a fixed screen, and at certain points in time. They want to be in control of it. They go back and forth between the screens and the platforms, and the like, as it were, the director of an audio-visual experience. Series of short clips, the hooks, of course, perfectly.”