Joke van de Velde saw its revenue loss as all of the presentations, and the tv pictures disappeared, but the loss of social contact, it weighs heavily to the former Miss Belgium. But, still, it is not for a Joke, and therefore they began to hatch the project. The “It’s not a Joke,” she will be the durable surgical masks-for fashionistas in the market. The proceeds will go to the charity, and more specifically to two of the Gent brothers to a resuscitator developed. “People are organizing now, a lot of great projects in order to help each other out. It gives me such a warm feeling to it,” says Joke van de Velde in the Family.