The commercial broadcasters have for years had a problem with the fact that you postponed a look at the advertising, fast-forward, which would give them a lot of money. The advertisers would, of course, that’s in their ad, as many people as possible are reached. Due to the decreasing amount of viewers to advertisers for less money changed hands. The transmitters are then able to come up with the numbers of delayed viewing, the advertiser is uncertain about its tv commercial, the viewer is achieved.
There has been a lot to deal with and it has been the cheapest from of advertising, Telenet entered into, the requirement of television channels to the delayed look-forward-to-lock, but the viewer always has a solution: a smartphone, go to the bathroom, getting a glass of water to go fetch, you name it. No one can guarantee that the viewer is effectively in the screen and advertising to consumers, even in the case of live tv viewing.