The award, at the MTV Video Music Awards, and is named after Michael Jackson. In light of the recent controversy surrounding him, you will vote for in the future, the price of a different name. Not many want to even be associated with the Michael Jackson Video Vanguard Award. Jackson received the award himself in 1988. In the past, got the o for a while.a. Kanye West, Pink, Rihanna, and Jennifer Lopez for the honor. Each year, it reaches the price.