Spotify, the world’s leading provider of music streaming, has been for a while, and busy with the huge selection to expand with the addition of podcasts. It turns out that that it is not possible to do so. Through those podcasts and shows that the media are able to promote services. In Belgium, it is still a long way, but in a dozen other European countries such as France, however. There pay advertisers in order to advertising to be heard in the podcast universe.