While Songfestivalwinnaar Duncan Laurence his prize still in receipt had to take, buitelden Dutch towns and cities all over each other to stand as a candidate for the organisation of the event in 2020. Prime minister Rutte does the finger on the cut and preaches fiscal modesty.
At the end of the Dutch tv-report of the Eurovision song contest, long after midnight, locked presenter Jan Smit with the words ” next year in Amsterdam, Maastricht and Zwolle. May have been inspired by favourable pronostieken had different cities apparently already speculated about their candidacy for the party and the required communications prepared.
In the course of Sunday followed flirts from cities like Rotterdam, The Hague and Arnhem.
Prime minister Mark Rutte received at night to say that already a few text messages from mayors. The next morning dampened during a tv interview the organizational enthusiasm with the message that he has no additional taxpayers ‘ money wants to invest in the event. The Dutch public broadcasting (NPO) has, according to him, a sufficient operating budget to organise this. The broadcasting system receives this year, for example, an allowance of € 780 million. According to the prime minister managed to pass Sweden in 2016 in to the festival for fifteen million euros to organize.
It costs a little but it also brings what on
ING economist Thijs Geijer is specialized in vrijetijdseconomie and estimates the total costs for a Dutch organisation for between fifteen and thirty million euro. “You must be in the first place, think of the rent of a location, which must be at least a week, keep clear’, he tells us. ‘Other important aspects are the security during the event and housing for the organization. The cost can move up by a temporary filling of the surrounding public space, such as the creation of fanzones.’
The European Broadcasting Union (EBU) is the organizer of the festival and will pay six million euros. The rest of the budget is for the account of the host country.
Important revenues are, according to Geijer, the sale of tickets and merchandising, the hotel stays in and around the host city are booked, and other tourist expenditure by the fans. More difficult to measure the benefits in terms of visibility and brand recognition. “You get a week to country and city to your image work. You have a huge audience of over 200 million viewers.’
The cities will soon get more information about how their candidacy can submit and what is the most important criteria. The NPO and the EBU will ultimately determine what city the festival in may next year to organise. It is, for now, just guess work on the chances of the different cities, though the last ten editions of the event seven times on the capital allocated.
The netherlands organised the song contest four times previously, that happened in Amsterdam, Hilversum and The Hague.