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Radio 2 remains the biggest channel in Flanders

The VRT-naval cipher areas according the latest Cim-measurement is a collectively stable market share of 62.9%, record. Radio 2 is strengthening its position as the largest familiezender in Flanders, Qmusic is the second largest. The Flemish channel Nostalgia continues to grow.

For the public broadcasting let Radio 2 (31,2% market share) and Radio 1 (8.2 percent) strong results, record, as appears from the new Cim-luistercijfers for the period from 1 november 2018 to 28 February 2019.

Studio Brussels remains the strongest channel in the target group between 18 and 44 years in the station from scratch and MNM confirms as a market leader in the Flemish young people between 12 and 24 years.

‘With a daily range of 1.387.000 Flemish proves Radio 2 that a radio station is really all generations transcends and connects, ” says Els Van de Sijpe, manager radio of the public broadcaster VRT. Also Radio 1 has during the last measurement period, his role as actualiteitszender played.’

Digital listening

Qmusic is in the general public, the second largest emitter with 11.1 percent market share. The transmitter is increasing due to the audience is 18 – to 44-year-olds: from 18.5 percent to 19.6 percent market share.

Joe is also on track and growing strong by the zenderdoelgroep 35 – to 54-year-olds from 10.6 percent to 11.3 percent market share. Among the general public in Flanders (12+) grows Joe to 8.7 percent market share.

‘Qmusic and Joe are both in their strength and grow well on their target audience,’ says An Caers, director of radio at Medialaan, fixed. “The coming months will see a number of new digital initiatives, because we feel that our audience is also more and more the way to digital listening.’

Nostalgia

The Flemish radio Nostalgia reached now every day, more than 430,000 listeners and climbs to 6.9 percent on the general audience. In the audience is 35-54, Nostalgia, even the strongest riser (+1.7 percent), and achieves a market share of 9.7 percent. “After the strong growth in the range, we can see that we now have also a solid step forward in luisterduur’, sets Nostalgia-director Tom Klerkx. “In that way, you create fans.’

In the French-speaking part is Nostalgia on the head with 15,25 percent market share. The public broadcaster RTBF hijacks with Vivacité (14,88%), the second road, just before Radio Contact (14,28%).

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