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This makes the Netherlands the Brexit mean for entrepreneurs

7d590e99a7ed9adde2c30bc44e8e7932 - This makes the Netherlands the Brexit mean for entrepreneurs

“The Dutch government sees the Brexit not if the elephant in the room but as a huge muppet-like monster lying on a desk.” Remember the BBC is this strange photo of the Dutch minister Stef Blok.

Stef Blok, the Dutch minister of Foreign Affairs, has a somewhat disturbing picture via his personal twitter account shared.

On the photo, the politician is upset with the hands in the air while a blue monster in a suggestive pose on his desk. The image comes with a warning: “Make sure that Brexit is not in the way it sits…or lies.’

The photo is part of a larger campaign around the detrimental consequences of Brexit for Dutch entrepreneurs. The action will in the first place companies to the Brexit Impact Scan lure: a questionnaire sent to them, be attentive to unexpected effects.

The bizarre tweet eluded even the foreign media did not. “The Dutch government sees the Brexit not if the elephant in the room but as a huge muppet-like monster lying on a desk,” writes the BBC. A journalist at the Wall Street Journal recognized that there is a sexual undertone in it. “Is he him to the spanking?’, the woman asks herself.

The minister is already worried about the impact of Brexit on the business. In december to gauge the Chamber of Commerce to the climate. When it was found that only 24 percent of the surveyed entrepreneurs was well-prepared on the retirement of the United Kingdom. A third approved even not at all well prepared.

Enola van Maarseveen play in on. She is gedragswetenschapster at the Odd Shop, the advertising agency behind the campaign. “There turned out to entrepreneurs, a strong optimism bias to be present. They underestimate the consequences of Brexit, and think that them will not touch. This can be counteracted by the consequences, as concretely and personally as possible, to communicate,’ she told the marketingsite Marketing Tribune.

The stunt of the Block had also effect. In the hours after the tweet, was the Brexit Impact Scan sixteen hundred times visited.

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