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Facebook and I: Tim Verheyden saves the parsnip

da1c027871fc7c7a187607721adcd875 - Facebook and I: Tim Verheyden saves the parsnip

Tim Verheyden and team let their light shine on Facebook, and taking extended time: a documentary of three episodes which clearly a long period of time. On the basis of the first episode pays off this approach far exceed the effort.

‘Revealing’ reports on Facebook, there are already dozens of. The viewer the scare will do them all. And that was two or three years ago really useful. In …

‘Revealing’ reports on Facebook, there are already dozens of. The viewer the scare will do them all. And that was two or three years ago really useful. In 2019, we are already scared enough, thank you, and long we to insight. Facebook and I scores that’s not perfect, but still surprisingly good.

There were however reasons for our hearts to hold. At first that title: Facebook and me. As if it is in equal measure about Facebook and Tim Verheyden. The VRT is struggling still with that obsessive-compulsive neurosis in which the journalists wants to increase as the BV’s, so that each report a reality show is likely to be. It turns out that that giant to fall: Verheyden is much in the picture (ok, almost constantly) but refrains largely from personal confidences. He is talking about the quantity clear and informative to each other, and obtains where appropriate a number of well-chosen experts. Among them, the Stanford researcher Michal Kosinski, the man whose work was later abused by Cambridge Analytica, and Christopher Wylie of Cambridge Analytica itself.

Also a bit worrying was the survey that Verheyden a few weeks ago, he asked for experiences of people who believe that Facebook via the microphone of their smartphone their conversations to listen. That conspiracy theory has, however, been repeatedly refuted. But Facebook and I are going there in a fun way to get to work: they propose the theory thoroughly to the test, with a number of fictitious Facebook accounts. Conclusion: no, so.

The other experiments of Verheyden teach us more. That the sale of parsnip in Eeklo measurable can increase with an advertising campaign on Facebook that but 550 euro cost, produces a wonderful evidence of the power and danger of the social network as a medium for influence.

Facebook and I manages to get the forest through the trees to see, and that is no small merit. Sometimes it is what nuance is lost. For example, there is a fundamental difference between what Facebook about us know (our name, our friends, our location), and what researchers on the basis of our likes are more or less able to guess (that we may be an extrovert). That was perhaps what easily tarred with the same brush.

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