Niels Destadsbader propels Golden Shoe to unprecedented heights

VTM Niels Destadsbader for the first time in as co-presenter for the Gala of the Golden Shoe and that explained the show is already a success. The Golden Shoe peaked on Wednesday night to 803.387 viewers when Club Brugge-player Hans Vanaken, as the winner was announced at the end of the show and, on average, were 640.375 football (and Niels-) fans to the gala.

In practice, this means that figure is that more than one viewer in three to the Golden Shoe on VTM looked on Wednesday night and that is the highest market share since 2003. We can gradually speak of the Niels-effect? Everything Niels Destadsbader currently touches seems to turn into gold…

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