Record label [PIAS] aka Play It Again Sam receives the Industry Lifetime Achievement Award at the Music Industry Awards on Thursday 7 February in hall 12. With this award to bring the VRT and Kunstenpunt tribute to a person or organization that has made a significant contribution to the support and development of the Flemish music industry. [PIAS] is a Belgian independent music-company with an international reputation. It has 19 offices and is one of the major players in the music industry.
Michel Lambot and Kenny Gates, founders [PIAS]: “We are very honored by the Industry Lifetime Achievement Award. We are very proud of our Belgian groups, which we also on the international level, support. Our conviction remains ‘the best is yet to come’.”[PIAS] (°1982) is the child of Michel Lambot and Kenny Gates, two music lovers who found each other at the beginning of the 80’s meet in the heart of Brussels. There runs a Loss two small muziekbedrijfjes: record store Casablanca Moon and label Sandwich Records, which focuses on Belgian post-punk and electronic music.
But it appears to be an unfeasible business model. Gates port a Loss to still go through. Some time later, they drive each week in a Renault R5 to London to new releases to buy at a handful of small record companies.
‘Blue monday’ (1983) New Order is the first album of which they have more than 1,000 pieces to wear to the retail trade in Belgium. In the end of 15,000.
The salesmen are also platenbazen. [PIAS] specializes in alternative music. The first prijsbeest is ‘81-84’, a compilation album by The Neon Judgement. With ‘Front By Front’ by Front 242 were the young label in 1988, the jackpot. There are worldwide more than 500,000 units sold. [PIAS] is around that time also on the first row when electronic music massive breaks.
Lambot and Gates to grow by setbacks to overcome and risks to take. When their British distributor at the end of the 80’s on the bottle, they take over the business. [PIAS] UK Ltd. is today the largest independent distributor in the United Kingdom. The biggest names hits his 16 million copies of ‘21’ (2011) by Adele.