The annual BBC Sound of, which the British designate who the coming year, too, is going to score, is for the first time in sixteen years was won by a rapper. The BBC thinks that the 23-year-old Octavian chunks will make it in music land. The title explains expectations. The last rapper that the title was the then unknown 50 Cent. The BBC Sound of, it is often at the straight end. At the time, were Adele, Ellie Goulding, Sam Smith and Years & Years as the new talent indicated.