Showbiz

Vitaya is greater than FIVE

For many years it was the other way around, but vrouwenzender Vitaya was in 2018, stronger than Five. That writes The Latest News. However, had Five with Temptation Island a kijkcijferkanon out of category, but those scores were not that of Vitaya on the whole line. Vitaya took about the whole day last year with 8.4% market share. FIVE was good for 6.0%. “In april 2016, we have the transmitter a new look and brand focused. Previously reached Vitaya especially older ladies. We then worked hard for a younger audience”, recalls the director Ricus Jansegers back.

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