For many years it was the other way around, but vrouwenzender Vitaya was in 2018, stronger than Five. That writes The Latest News. However, had Five with Temptation Island a kijkcijferkanon out of category, but those scores were not that of Vitaya on the whole line. Vitaya took about the whole day last year with 8.4% market share. FIVE was good for 6.0%. “In april 2016, we have the transmitter a new look and brand focused. Previously reached Vitaya especially older ladies. We then worked hard for a younger audience”, recalls the director Ricus Jansegers back.