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Louvre breaks own record with the help of Beyoncé and Jay Z

The Louvre was in 2018, more than ten million visitors, an absolute record. And that is what they have for a part due to Beyoncé and Jay Z, who is a video clip recordings in the Paris museum.

The Louvre in Paris was with 8.1 million visitors in 2017, the most visited museum in the world. And that title will not be fast to another museum, because in the past year, made the museum his own record by 10.2 million visitors to welcome. The previous record stood at 9.7 million visitors in 2012.

Those extra visitors, the museum is in part due to the American couple, Beyoncé and Jay Z, that is, with the launch of their first joint album last summer, also a video clip recorded in the Louvre, for the song ‘Apeshit’. It came to the highlights of the museum of the image, such as the Mona Lisa and the Venus de Milo. The museum also played themselves in on the interest, a special trail along the pieces to offer.

Part of the additional visitors can also be explained by the fact that Paris re and more international visitors picks up after the attacks in november 2015, the growth had slowed down. Three-quarters of the visitors of the Louvre museum come from abroad.

‘2018 was a remarkable year for the international reputation of the Louvre museum, ” said director Jean-Luc Martinez on the radio. ‘By the video clip of Beyoncé and the opening of the Louvre in Abu Dhabi around the world about our museum voice, which has translated into a spectacular increase in the number of visitors.’

For this year, and hopes Martinez that the temporary exhibition on Leonardo da Vinci, in the context of the five hundredth anniversary of his death, again a lot of people to the museum lures. In addition, hopes the Louvre also more younger visitors, who have little to no budget for culture, through the museum, a Saturday night per month free of charge. The first nocturne is Saturday.

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