The Lead Lion for the most annoying commercial on tv went to insurer ASR. According to the organizer of the election, the consumer programme Radar, were this year per category more than 31.000 votes cast. Especially the brillenreclame with Froger led last year to much annoyance and haatberichten on social media. He got 70 percent of the votes. Froger defeated André Hazes (Essent-advertising) and Gerard Joling (Lidl).