Also in the film industry to break Freddie Mercury and his band Queen pots. The biographical film, “Bohemian Rhapsody”, is now the best viewed biopic ever. The film led is currently more than $ 600 million (531 million euro) in the drawer. Thanks to the ‘Mamma Mia!'(2008).
What this result the more remarkable is the fact that the film originally, but lauwtjes was welcome by critics. Now, however, there is not only the record, but the film also has two Golden Globes nominations in the bag.
According to marketing managers Pam Levine and Kevin Campbell, the film is a success primarily due to an ingenious marketing strategy. That they told in an interview with Deadline. “When our team saw the film, we knew immediately that we have a global campaign based on the theatrical experience needed to launch. In addition, we could of course also draw from a wide muziekrepertoire. We are very proud that every segment of our team has made its own contribution to this success”