Studio Brussels in the spring of 2019 in a different look. And that goes further than a new logo. Content is also, different accents are made. Network manager Jan Van Biesen does not go into details, but it is certain that the music more diverse needs, and online profiling and more important.
“You need to be on your roof working when the sun shines,” says network manager Jan Van Biesen. The redefining of Studio Brussels departs not from an identity crisis, or paniekvoetbal because listeners …
“You need to be on your roof working when the sun shines,” says network manager Jan Van Biesen. The redefining of Studio Brussels departs not from an identity crisis, or paniekvoetbal because listeners drop out. On the contrary: from the last luistercijfers, who yesterday were announced, it turns out that the transmitter was 21.7 per cent market share leader within its target audience of 25 to 44 years. There is even a slight increase, of 0.4 percent.
But Van Biesen want to anticipate and the future secure. ‘Because the context of the media is rapidly changing. Just look at the advent of players like Spotify and YouTube. And the media is now mobile first, with mobile as a window to the world. Than you have to.’ Therefore started the channel just for the summer to a large reflection. The content overhaul, and that the coming spring with a new, exciting look and feel in the display window.
Van Biesen calls it ‘a reboot’. “We will not bruuskeren, because a large part of the programs and formats come back. But there will also be novelties.” That there will be a musical chairs arrive in the zendschema and among the presenters, it seems obvious. But that’s what he’d rather not go into that.
Studio Brussels should be sharper, says Van Biesen. ‘More grinding’, also. Music remains the absolute priority, but the offer is more diverse. “We are, of course, no jazz station, but there is more variation. There will also be more new things to discover. We want to be a guide for our listeners, because they now have all music at your fingertips. The chaff from the wheat, separate, and go wide: metal, hip-hop and the latest gitaarplaat will, more than ever, alternate. The feeling lived that we are now a little too much to the expectations met, but we do not want the passe-partoutradio are just a playlist afhaspelt.’
It is also important that the new logo not just a sticker is that you opplakt, but a brand that goes beyond the radio station only. Cross-media, as it is called, and very dynamic. Because the social media, the world wide web, and events are at least as important. And that has partly to other content.
‘We do not want to faint infotainment, but also not a news channel like Radio 1. We will be in the news also does not explain, such as MNM does. We assume that the Studio Brussel-listener is with the world and read the newspaper. We will, however, often less obvious themes to develop. As we did with our video series 18 in ’18, about young people who for the first time, had to go vote. And we will also be more topics on the agenda by working with the news service. The lives of our listeners enrich, I call that.’