Cycling Sports

Team Sky hits cycling world stunned: television network stops as a sponsor of cycling team

e14298fa8e6809122925ec684ca21cb9 - Team Sky hits cycling world stunned: television network stops as a sponsor of cycling team

Team Sky has Wednesday morning, the cycling world have been simply paralyzed. The British television network has decided that by 2019 its final season in the sport of cycling. “After ten seasons of unparalleled success we say goodbye”, it sounds in a press release. Sky adds that the team, if another sponsor is found, in 2020, will continue under a different name.

The sterrenformatie of manager David Brailsford, with top cyclists such as Chris Froome and reigning tour winner Geraint Thomas in its ranks, wrote since its start in 2010, 322 victories to her name. It won eight large rounds, 52 other stage races and 25 one day races. Highlights in the history of the team, of course, the grand tour wins, respectively, Bradley Wiggins (2012), Chris Froome (2013, 2015, 2016 and 2017) and Geraint Thomas (2018).

“2019 is the right time to say goodbye”

Sky declares the cessation of the sponsorship of the cycling team “as a new phase in the development of the company”. Together with the management of the team will Sky be able to help in the search for a new sponsor.

“Sky is in the world of cycling stepped with the goal of success in the peloton to bring across the whole population,” explained CEO Jeremy Darroch. “After more than a decade (Sky started in 2008, its participation in the championships as a partner of British Cycling, ed.) I can’t be prouder with what we all have achieved. But 2019 is the right time to say goodbye and a new chapter to open in our history. I would like to pay tribute to Dave Brailsford and his immensely talented team. What they have achieved, but many are not even dreamed of.”

And now? Search for “the right partner”

Brailsford reacts grateful. “The vision of Sky was a clean, winning team, with British riders and a British staff. The beautiful results are the result of talent, hard work and perseverance. This was all never have been possible without Sky. Itself we look forward to a continuation of our project, if the right partner comes. But first, we focus still on 2019. There is another challenging year to come. In it we are going to do everything to be with Team Sky again to be successful.”

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