Movies with a female hoofdrolvertolkster bring more money in the coffers than those with a male major player. To this result, the American analysebureaus CAA and shift7.
They examined 350 American films with the highest turnover and that between 2014 and 2017 in the cinema came.
Regardless of the production budget obtained films with a female lead worldwide, a larger revenue than that which the sterrenrol was reserved for a man. In 105 of the films with the largest turnover, figureerden women or girls as the star, such as, for example, in the Marvelverfilming ‘Wonder Woman’ Gal Gadot or the cartoons ‘Vaiana’ and ‘Inside Out’.
Moreover, all the blockbusters, with a gross profit of more than a billion dollars extremely successful, since 2012, in the so-called Bechdel test. The test is named after the American feminist Alison Bechdel and asks if there are more than two women in a film talk to each other about something other than men. This was the case for example in the new parts of the universe in ‘Star Wars’, in ‘Beauty and the Beast’ or ‘Avengers: Age of Ultron’.
According to the co-author of the study, Christy Haubegger, is the connection between success at the box-office and unpretentious female roles are clear: ‘To make a billion dollars, it is a good movie and a good movie has multi-dimensional characters. You get the billion if only men in this movie want to see’, told Haubegger in the Los Angeles Times of Tuesday.
Although the Bechdel test, the lat is low put, buisde 40 percent of the investigated films. The research was organized by Time’s Up-move, which put an end to the harassment and unequal treatment of women in the film industry.