June, pianist and fashion designer Tylaine Van den Broeck opens on december 16, her own shop in the Bergstraat Heist-op-den-Berg. “I bring a touch of glamour for any woman’, says Tylaine.
In 2011 founded the creative centipede Tylaine Maison Tylaine on, after they were a year earlier participated in the VTM program ‘The designers’ and doorstootte to the twelve laureates. Since then, she presents annually one collection. Among others, Barbara Dex, Stéphanie Meire, Maartje Van Neygen, Maureen Vanherberghen and Maxine Michiels showed her clothing. Each Taelman showed the latest collection. ‘I started with fashion and designing because I was looking for suitable podiumoutfits’, says Tylaine. ‘After private lessons, sewing and a course in evening school I received a degree in fashion design, in the meantime, about ten years ago.’ Her feminine, colourful creations were distributed through a number of stores and online shops. “Customers were looking for me at home, in my studio. With the opening of a showroom/atelier in the Bergstraat, I hope to be more accessible to customers and more comfort to offer. They should not take more to Leuven or Mechelen. My collections will be exclusively here in order to obtain it, and via my shop.’ Tylaine’s feestcollectie is the first that the shelves will fill. In the well-known Maison Tylaine-style: feminine, colorful and a touch of playful daring. “Glam for every woman. In terms of price/quality, I want to be accessible.’
After almost ten years, it was Tylaine the time is ripe to customers may not be home to receive it. “Moreover, you notice that people are using your clothes want to fit. That of course is not via a webshop, allowing customers to parcels terugstuurden. In the showroom you will be in peace. Of some designs I have multiple copies, but there are also unique pieces or – if desired – to design a fully customized. In Paris you can find a lot of designers like me.’ Her garments will make you exclusive in order to be able to buy, certainly until 2020. Like other recently opened stores (The Banner, Toucan, Bread & Flowers… ) gives the case extra cachet to Heist and its well-known shopping street. ‘There is no need in each shop a large , well-known chain of houses. This kind of smaller-scale shops give Heist more individuality.’
‘Maison Tylaine’ will be open on Thursday and Friday from 10 to 18 hours, Monday by appointment. From the 16th of december, the store is open.