ESNS takes among the cultural events in the Netherlands in the fifteenth position in the field of development. It is the only Groningen event with a national reputation. Among the inhabitants of the province of Groningen is ESNS the third festival that spontaneously is called.
Also, the profits increased dramatically, from 1.7 million in 2011 to 4.7 million in 2018. Alderman Joost van Keulen: “This research indicates that the investments in Eurosonic Noorderslag is a fine return for the city and the region and lead to significant additional sales in for example the hospitality industry. In addition, it is pure profit that Eurosonic Noorderslag have a national brand has become. That people in the Netherlands the name of this event, it is great for the nationwide profiling of Groningen.”
The binding of the event with visitors is stronger than at an average festival, especially for visitors to the congress: over 80 per cent of the visitors give to next year to return. That also shows from the rating: ESNS will get more than a 8 of the festival-goers. In addition, appreciate artists ESNS; an example is the origin of the Albanian singer Dua Lipa. It was partly due to her success on ESNS the most streamed female artist worldwide. Dua Lipa: “Eurosonic was the first festival with my band. It was a huge step in my career. It feels as if I as a artist very grown am and it all started more or less in Groningen.”