“I’ve always loved fashion, loved and wanted all the longer my own wardrobe a more personal touch. This is a truth with the launch of JORIK, where my personality can translate into design”, so let Lil’ Small know.
His fiance Jaimie was an important source of inspiration for the rapper. “She is my muse, and is central in my life and has a very important role in my styling. My own style is contemporary streetwear combined with sophisticated/luxury/high end and this is what you see reflected in the collection. We mix with ease, a basic white t-shirt with a tuxedo suit trousers and sneakers.”