John De Mol shows. He has a YouTube channel STUKTV (with a whopping 150 influencers!) added to Talpa Network. This is the channel the largest Multi Channel Network (MCN) of the Netherlands. The addition of STUKTV to the company’s portfolio of Social fits in the new growth strategy: the launch and add their own brands to Social.
John de Mol is wildly enthusiastic about his purchase. He sees the men of StukTV as the wereldspitsen from YouTube: “If you like their content; that is, of course, incredibly groundbreaking in what they do. It is totally insane they occasionally dare and if you just only have to the numbers of watching: almost two million followers, 7-800 million views per year – these are numbers associated with a name as Messi, I think.”
Text: Bart Liekens