The car brands are launching now in a hurry new electric cars. And for this purpose the big means. For example, Kia actor Robert De Niro on his new e-Niro to promote.
Since the actor and the wagon of the same name, this was of course a godsend for the Korean brand to turn for a new promotional campaign. Starting in november, will be Robert De Niro is indeed the new e-Niro in many of videospots and print ads to promote in Europe.
Artur Martins, Vice President Marketing at Kia Motors Europe, is delighted about the deal with the iconic film star: “The communication plan for our e-Niro had to be very special, because this car is also very special! Robert De Niro just has the charisma and the talent to the audience.”
This successor to the Niro hybrid is the first electric 100% crossover from Kia, recently at the Paris motor Show was unveiled. This car promises to be a (theoretical) range of 485 kilometers, thanks to the technology that it shares with the Hyundai Kona, which is already on the market. That model proved already that 400 km drive on a charge in real conditions as possible. The e-Niro will get a warranty of 7 years or 150,000 km, just like all the other Kia’s.