Should you have an iconic building to enable as publicity? In Australia is a riot arose over a promotiestunt for a horse race. Please note on the Sydney Opera House, the landmark of the city.
Loud booing was heard, when the first images appeared. Thousands of angry Australians protested Tuesday at the Sydney Opera House against the projection of a publicity video for The Everest Cup, the prestigious …
Loud booing was heard, when the first images appeared. Thousands of angry Australians protested Tuesday at the Sydney Opera House against the projection of a publicity video for The Everest Cup, the prestigious horse racing of Racing New South Wales. ‘Not for sale’, they chanted. Their ‘not for sale’ was also an allusion to the sails or zeilvormige scales that the opera house are emblematic.
The debate rages on for days in Sydney: the opera, which is on the unesco world Heritage is featured and is regarded as the icon of the city, as a billboard be used? Opponents find the creeping commercialisation objectionable. A petition to Defend our opera house took in a mum of time, the 300,000 signatures. One of the arguments was that the ad gambling would stimulate, while that is just one of the problems is where Australia struggles.
Terms of reference
The management of the establishment at first refused all cooperation. She took out a terms of reference above that the projection of images or colors on the opera house is limited to “exceptional, non-commercial occasions of brief duration”. But ceo Louise Herron was overruled by the government of the state of New South Wales. The Australian prime minister Scott Morrison understands the fuss. ‘We are not going to paint or so, hushing him. ‘It comes to light that briefly shines. And that picture will go around the world.’ Morrison called the opera house ‘the biggest publicity that Sydney possesses.’
The Sydney Opera House has a breathtaking location on Bennelong Point, in Sydney harbour. By the elliptical roofing, covered with white ceramic tiles, and seems the opera house on a white shell or a sailing ship – the architect Jørn Utzon saw there also the wedges of an orange.
At its completion in 1973 called the building controversy. The Australians were difficult to reconcile with the avant-garde spektakelarchitectuur. But in the meantime, the opera is embraced as an icon, a symbol of national identity.
The discussion about the advertentiefilm reached a sad high point when Alan Jones, a conservative radio host, the ceo of Sydney Opera House in the hair flew. ‘Who do you think you are’, he threw Louise Herron, for the feet are fiercely criticized program. ‘Not you, but we are the owners of the opera house.’ It was grist to the mill of the protesters, that Tuesday, the resignation demanded of Jones.
It is not the first time that international brands or large commercial players, a monument to hijack for a promotiestunt. Louis Vuitton schandaliseerde five years ago the Kremlin by a blown-up version of a suitcase on the Red Square in Moscow to drop the. Tropicana hired in 2012, an art collective in to be figuratively the sun to be absorbed by the above Trafalgar Square in London. And in 2010 protested museum directors, and architects against the Italian cultuurstrategie to historic locations to smarten up by big sponsors. Coca-Cola and Bulgari, which is the location for 40,000 euros per month could rent, held as a time, the famous Bridge of sighs in Venice out of sight of the tourists.
Other authorities retained their pride. So refused to Athens in 2017 in the amount of two million euros from Gucci to a modedefilé on the Acropolis.