10 Questions

“Why pay VRT for sport and should the cultural sector to pay?’

Municipalities and organizations such as cultural institutions may be a broadcast location request at VRT-radio stations, but that is not free. Flemish member of parliament, Katia Segers (SP.(A) requires transparency.

A museum or a theatre company that some extra attention for a new expo or a show, like you can on the VRT questions, for example, that ‘Culture Club’ (Radio 1) or ‘Pompidou’ (Klara) in them liveprogramma comes. Price: 1.800 to 9.750 euro. That writes the newspaper The Morning today.

Katia Segers, media specialist at the SP.A, finds that the boundary between the editorial and commercial, in all media, often to the fading. “That’s a bad evolution.’

The mp wondered why the VRT for large sums of money to pay sports to capture, while on the cultural sector money is asked. That organisations are a part of the production cost wear, they are not a good thing. In the first place, she asks transparency and clarity.

However, stresses Segers on location go to the mission of the public broadcaster is heard. And that the VRT is certainly attention to smaller organisations. “But a program in location to send, for the little ones is not possible.’ The issue for her is certainly a debate worth.

“No advertising and geldgewin’

The VRT says that the public broadcaster has no money and asks for radioverslaggeving. However, the additional cost of a live broadcast on location shared with the organisation concerned, as it sounds.

“We earn here are not, or hardly,” says spokesman Van Goethem. “It is not advertising and it’s not going to geldgewin. The VRT comes with such a broadcast in interaction with the public, and organizations get a megaphone. Everyone wins.’

Since the eighties, the VRT such collaborations. The amounts that The Morning tightening, according to Van Goethem in the neighborhood. Depending on what the broadcast will look, the price. It may, for example, connecting lines, a sound system for live music or receipt of public.

Is it a current practice? ‘It’s definitely not daily. This season has a Culture Club (Radio 1) about three times from location worked. The Ladies (Radio 2) doing it a few times per season.’

Also the comparison with sports is not on. “You can game of sports, not to compare with culturerel events. Sports also play always the to broadcasting rights. That you have not in the cultural sector, there are the players primarily looking for attention.’

Criticism

The practice, according to the spokesman, in full accordance with the management agreement. But not everyone thinks it’s a good way of working. Flemish parliament member Bart Caron (Green) will speak in The Morning about a form of product placement. According to him, you get such a selection on the basis of who can pay. “This is against all ethical rules,” says the Flemish Association of Journalists.

‘In any organization can be looking to go for a tailor-made collaboration, smaller organizations can be just as good on the interest and on the possibility of collaboration count’, responds the VRT spokesperson. He also emphasizes that the news, such agreements do not create and that the VRT programs, their editorial independence is retained.

Wilfried Vandaele, media specialist of N-VA, is not to speak about the news. “There are already similar cases, but it is the first time that this has on the regional radio in the nieuwssfeer occurs. Then it is an ethical issue. And that is a slippery slope.’

Vandaele is the minister of Media in the mediacommissie to clarity questions. ‘Because this is a sensitive issue. And if that’s not a clear answer for results, I will ask for an audit of the VRT. This is yet another incident where the VRT is in a gray zone goes. It is time that we all through let it light.”

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