BRUSSELS – The Belgian broadcaster VRT allows organizations and institutions to pay to get on the radio. According to The Latest News the prices vary for what the media attention between the 1800 and 9750 euro.
If a museum or a theatre company wants a radio show about art live will broadcast on location, need 4000 euros to be consideration. A city or organization that a reporter would like to have during the morning Start you day pay 2000 euro.
The VRT says that it is a contribution asks for the additional production costs. In addition, this does not happen with the news. It also says a spokesman that the financial contribution is “never the unique determining factor in the choice” to have somewhere to send.
The Flemish Association of Journalists believes that such payments are contrary to the rules of conduct.