The Pro League has Friday the tender procedure has been started for an official naming sponsor of the uniform matches that from 2020-2021 in the Jupiler Pro League, Proximus League, the Croky Cup and the Supercup will be used.
Currently, the matches in the Belgian leagues, finished with a ball chosen by the home team. From the season 2020-2021 – when the new tv contract is also in effect occurs – all duels with a uniform ball to be played. That is already done in the larger European competitions, such as the English Premier League, the Spanish Primera Division or the Bundesliga.
The Pro League looks to be an excellent way in order to generate additional income for her 24 professional clubs. “The strategy of the official ball for all leagues is based on athletic motivation, namely the pursuit of the standardization of the conditions. But also commercial motives, in particular the strengthening of the brand name of the Pro League and its competitions, and ensure the income, play a role.”
And therefore the choice for a ballenpartner crucial. The ball of the chosen developer will be visible in the picture during the competitions, matchinterviews and press conferences. Also, would the Pro League ball, over time, can be sold to the amateurvoetballer.
“This partnership means for the official ballenpartner the opportunity to have a complete package of marketing and license rights to collect him the opportunity to offer its brand awareness and market to strengthen”, it sounds in a press release from the Pro League. Candidates can register until October 30 to sign in the Pro League.
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