BARCELONA – The Spanish football Friday, free via Facebook on the Indian subcontinent. LaLiga and Facebook have about a contract. All 380 matches of LaLiga this season for free for viewers in India, Afghanistan, Bangladesh, Bhutan, Nepal, Maldives, Sri Lanka and Pakistan.
India is an important for LaLiga. “One of our goals over the past two years was our football to the widest possible audience, to offer, therefore, a cooperation with free platforms like Facebook, that 270 million users in India, it is essential for us”, says Alfredo Bermejo of LaLiga.
The price for broadcasting rights is not published. Sony paid 32 million dollars for the rights between 2014 and 2018.
It is not uncommon that social media has rights to acquire. Earlier it was Facebook in the market for the broadcasting rights of the Indian cricketcompetitie. Companies like Twitter and Amazon have in the past bid on the broadcasting rights to American sports tournaments.
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