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VRT works code of ethics around advertising

The VRT does a code of ethics around advertising development. That the company has in the margin of the discussion about advertising for online gambling website attached to Flemish Mediaminister Sven Gatz (Open Vld).

The VRT is programmed last week sponsorboodschappen of online gambling website Unibet and Napoleon Games around the football game Belgium-Panama. As a result, ignites the debate about advertising for online gambling again. Sp.a Green and want a total ban on gokreclame on radio and tv and partly bijgetreden by CD&V and N-VA.

According to Mediaminister Sven Gatz, however, it is consumer protection and that is a federal matter. “The federal government has a draft law ready”, he replied to questions of Imade Annouri (Green), Wilfried Vandaele (N-VA) and Katia Segers (sp.a). “Each commercial block is the number of possible spots for providers of online sports betting is limited to one. Further, at each spot, the minimum age to be named and the words ‘bet level’.”

What the public broadcaster is concerned, Flanders is still one of the own jurisdiction. “I have spent the past hours had contact with the VRT and insisted on a code of ethics around advertising, just as there is a code of ethics for journalism. The VRT has confirmed to me that they are on that question would go in and short-term steps will convert,” says Gatz.

“A blind man can see that the last few years a lot more presence of gambling companies in the society”, continued the minister. “That can give rise to certain social problems. It is not a good evolution, but it is up to the federal legislation to take initiatives.”

In the meantime, there is no gokreclame more broadcast around the world cup games. The Belgian Association of Gaming Operators has its members called for no more advertising to run from 15 minutes for the matches of the Red Devils to 15 minutes after.

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