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Publisher of weekly magazine Primo in the hands of De Persgroep

Publisher of weekly magazine Primo in the hands of De Persgroep

De Persgroep Publishing and MEDIALAAN, which from 2019 is a new media company will form, have reached an agreement with the Dutch media company Audax to his Belgian publisher Cascade to take over. Cascade provides a number of magazines, such as magazine Primo, the monthly magazine EOS, the bike tester at magazine Bahamontes, the magazine, Engines & Tourism, and the girls magazine For Girls Only. The company counts 26 employees who transferred to dPP and MEDIALAAN.

Ben Jansen, Managing Director MEDIALAAN – de Persgroep Advertising: “The Cascade titles are an enrichment for us magazineportfolio. Our priority is the development of optimal future lies for these sheets. The plans for this are in collaboration with Koen De Buck and Kristine Ooms, Cascade lead, continue to emerge. The salesverantwoordelijkheid for the magazines remains at MAY Advertising, external sales house of Cascade.”

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