The excesses of the rich, the crypto industry has become a human disaster, rich. For a PR-Stunt of the ICO launches a carrier of a cryptographic Expedition died on Mount Everest. His death raises the question of how little value a human life, between the sensation in searching and profit the interest.
As a mountain climber George Mallory in the 1920s, was asked why he wanted to climb Mount Everest, he replied: “Because it is there”. This is also a good answer to the question of why you should be using crypto-currencies to deal with. The combination of the hunt is always more exciting crypto-PR and the real danger of the so-called death zone of the highest mountain in the world, has now claimed a human life.
Ask.fm-ICO: the main thing is attention to generate
The Ukrainian Social Media platform ask.fm took the highest PR Stunt in the world. The company is currently preparing for the Launch of a own crypto-currency. In order to ensure the necessary attention, sent the platform four Ukrainian crypto-enthusiasts on the summit of Mount Everest. You should at the summit, a Hardware Wallet with ask.fms own Token buried.
The company explains its own promotional video, why this was absolutely necessary:
“Crypto projects have to change the rules of the game. Accepting challenges. Heights to conquer. Be ready for the highest Token, word for word.“
Later, a bearded Ukrainians is to see if the weather is bad in the Video. “We are now at the highest point of the earth,” he says, and keeps a Hardware Wallet into the camera. Token in the value of US $ 50,000 are now buried at the summit. Then the Financial Times asked at ask.fm to where this money value would be. The answer: The the Token after the ICO could be worth it. Real value: Zero.
The efforts were gigantic, as the press release from ask.refer to fm was:
“Two guys were stuck in over 7,000 meters in height, without any Reserve oxygen. Under extreme temperatures, and unable to descend, they had to call on the second day, a helicopter squad to the rescue. Now they are both safe and treated. And to have a strong, such a step is made.“
One of over 100 Sherpas will not be returning
In a Facebook Post Taras Pozdnii, one of the climber holds the Hand in the camera, he smiles and writes from the frostbite and he had lost 10 pounds. The Post has been sent from the capital Kathmandu. This was at a time, as a Sherpa, Lam Babu, a carrier of the ask.fm-force, to more than 8,000 metres between the summit and Camp IV was missing. This Lam was an experienced mountain climber. However, every connoisseur, it is clear that it is not lost on this height, without being in absolute danger of death.
As the Financial Times, researched, languages, team members from the Lams death, as ask.fm wrote, a not to be showed up by about 100 Sherpas and you have no Information. During the ask.fm-Team was by a helicopter to Kathmandu to fly, was Everest chronicler Alan Arnette in his Blog the question, why no one came to Lam for help.
Jemima Kelly from the Financial Times noted: “The company encourages still climbers to search the digital Token, which has no demonstrable value, even though one person lost his life.” To died the time as a Lam on Mount Everest, had reached in the still-young season already more than 500 climbers to the summit, and three more of your life left.