10 Questions

GDPR in The Standard: a manual

From today every visitor of ‘De Standaard Online’ greeted with a GDPR-notification. Why is this necessary and what will change for you, the reader?

The stormvlaag of e-mails about the general data protection regulation is now followed by a hailstorm of GDPR pop-ups on the internet. The intention is the same: in compliance with the GDPR inform companies what data they hold about you and how they use it, and they ask your permission for. Because they now have your explicit, informed consent is required.

After zusterkrant Gazet van Antwerpen on Thursday its GDPR report had done, it was decided to “media house” for a few days to further refine. But starting today will also be The Default Online ask readers to make choices.

For whom the new terms of use is approved, changes very little. There are no more data saved than in the past, says Marc Cox, Data Protection Officer at “media house”.

Cookies and tracking

Those who do not agree with the new terms of use, will only see the homepage. And for whom the newspaper digitally to want to read without having to be tracked, there is an alternative: the app of The Standard

Who agrees to the terms and conditions, state that The Standard for keeping track of which articles you read. The used that to you in an interest group, such as sports or culture lovers. In total, there are about forty groups defined. That data is used for two purposes: to tailor ads and articles that might be of interest.

Readers who have registered, have their name, gender, address, and age specified. That data can be combined to certain age groups or regions to achieve. Advertisers opt for an interest group to advertise, but get no insight into the data. Users can provide their own data access and change.

The Standard Online has three types of readers: non-registered users (free of charge articles can be read), registered users (who are also a limited number of paid articles can be read), and paid subscribers, who have access to everything.

In each of the three cases, you must agree to the new terms of use. Those who do not, will only see the homepage. Is it a real ‘choice’? “It is our strategy to a number of conditions in one agreement to join,” says Cox. “He who is not the whole package, it is still our homepage read, that is a basic service.’

And for whom the newspaper digitally to want to read without having to be tracked, there is an alternative: the app The Default Newspaper & dS Evening.

Great cleaning

For “media house”, as for most companies, was GDPR the opportunity to see all the data the company holds, under the microscope, says Cox. Immediately also looked how long data will be retained. For your surfing data is now three years. Is that not a very long time, because of how useful his three-year-old surfing data? “That’s right, we want in the future is reduced to thirteen months,” says Cox.

In the past, on many sites careless about with ‘third party’ cookies, which advertisers to allow information about visitors to the site to collect. “With advertisers, we now clear events,” says Cox. There is a ‘dataverwerkingsovereenkomst’, which limits what advertisers can do. They may know how often their ad is viewed and clicked on, and what screen she is looking at, but little more.

And what Facebook is concerned: “The Standard reader is not in any way followed by Facebook’. A recent evolution, until recently, contain a number of websites of a “media house”, the infamous Facebook-pixel. That provides The Standard a drawback: it is only the people who have The Standard Online visited, via the pixel be found on Facebook and them to offer the app from The Default download. “That was for us a very efficient channel,” says Cox.

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