During the 101e Tour of Italy rides for Lotto-Soudal in the platoon under the name of Lotto-Fix ALL with a custom shirt. That leaves the Belgian WorldTourploeg Friday know.
It is the third time that the team of this change, after the editions of Paris-Nice in 2016 and 2017. This time, main sponsor Soudal, manufacturer of Fix ALL, for the Giro.
“Since the Giro, one of the three grand tours and a large audience worldwide, in 171 countries, this is the perfect stage for this activation,” explains Dirk Coorevits, CEO of Soudal. “Moreover, Italy is an important market for Soudal. We wish the team much success at the Giro and look forward to the Lotto Fix ALL-shirt in the picture.”
The Giro starts on may 4 in Jerusalem. For Lotto Soudal start Sander Armée, Victor Campenaerts, Jens Debusschere, Frederik Frison, Tosh Van der Sande, Tim Wellens, the Dane Lars Bak and Australian Adam Hansen.