15. April, the ICO of the Native Video Box (NBI) project-a platform for video clips, based on machine Learning and a multi – stage Blockchain technology ends. Alexander Shishow, founder and CEO, explains to us how one can earn money with Video advertising on its platform money, without bothering the user. He has explained to us the difference of the NBI to YouTube and other traditional Content platforms, and explains why a Video to the theme of the site, rather than to fit the needs of the user.
Today, there are a huge number of projects on the video advertising market, each of which is trying to be better than its competitors. Can you tell me briefly how you want to conquer this market? What is your platform?
Native Video Box is a Service for situational video recommendations. We provide a Widget for Websites and mobile Apps, with licensed Videos, which are automatically adapted to the content of the site and by users not as advertising, but as our own content will be perceived. Our project by adding video, the monetization of view also.
Can you give us an example of how this would work in practice?
You say someone made a great Video about how to bake a cake, or travel, or renovation work. Thanks to our platform’s content will be displayed automatically on the pages that relate to the topic.
How does the selection of Videos for a particular page?
At the beginning of our Code installed Block on the page. This fits the style of the site. Then, artificial intelligence, and our Algorithms: they analyze the text content of the Website and determine what the main theme of the company. Our platform then automatically selects Videos from our Video Content storage and offers this, if a user sees the page.
Why have you chosen specifically for the video advertising market? What has driven you?
I’ll only give you a few Numbers to my decision to illustrate. Currently, Videos from make up to 80% of all Internet traffic. In 10 years, the amount of video content on the Internet will grow by a factor of 42, and the capitalization of this market will exceed $ 13 billion. Forecasts predict that this Trend will put even more strongly.
These Numbers are impressive, but there is another side to the coin?
Do you mean competition?
Exactly. Such a Trend is bound to create a serious competition where only the strongest and best companies. There is a place for Startups like yours?
I have no doubt at all. Why? Because we make it so that our Clips organically fit to the page and people don’t pester you with Intrusive advertising. Users only see Ads when you click intentionally on our Videos. Thanks to our machine learning systems and artificial intelligence, we select our Videos to match the content and not for the user. This differs mainly from conventional Video-Hosting services.
This is a note on YouTube?
Among other things, Yes.
But YouTube is the largest Video website on the planet with a colossal audience. Who offers Videos, will get there first. Isn’t that right? And if that is the case, why the market needs you?
Especially if Videos are to be placed on web pages, offers YouTube is no automatic selection of the right content for each page. You can only do that manually. Secondly, we allow both sites are connected with us, as well as Content producers to make money, what is a better monetization of content. YouTube and other web sites focus primarily on their own revenue.
This is all logical and understandable, but no one will believe you when you say that you work for the idea, but not looking to make money, right?
Absolutely right, but we have a different approach.
And what would that be?
We provide Websites with high-quality, relevant video content available, you didn’t have before. Such content can make a Website become more attractive to visitors, thus increasing the visit time extended to the site. Especially when you watch Videos, go to the user anywhere – our Widgets are built into the page. The longer time on the site, in turn, entails an additional target group. The advantage for the site is that you pay nothing for the creation of high-quality video content, but at the same time earns money when these Videos appear on the web site.
By Inserting hidden or non-hidden Viewing of another Good or service in these Videos. Everyone has got used to a long time ago on product placement on television and in movies. We make practically the same, only in the Internet. In the end, all parties benefit. Website operators get no lame and inappropriate Videos, instead, you receive similar content, the fit to your website. The Content creators get a larger number of clicks on the Video, a larger audience and thus a higher Click Conversion.
Your customers are completely iden: Websites on which the Videos appear, the Content producers and the advertisers. How do you distribute the profit from the Ads?
They are split to go into 60% for the website, 25% for the platform, and up to 15% to the Content Creator. All the relations are regulated through a Smart contract.
So all the revenue from advertising will go to your customers. How does your platform in this case your money?
In the first Phase, from the sale of Video advertising Software, platforms, or RTB auctions (Anm.: Real Time Bidding an Online advertising technology that works like an auction for advertising spots in real time). Later, we also plan to place native promo clips from various brands and sports videos for the manufacturers of sports equipment to insert, in a Video about travel stories from Travel bloggers about how you can on flights save. In addition, we receive each time the video is playing, a certain amount as a service fee.
How many Websites have already registered on your platform? What number of partners you plan to in the near future?
In may of 2018, approximately a thousand pages-will be connected to, the offer, around 120 million clicks. In August, vendors from Europe and the UK added – there are another 3,000 pages. In February 2019, with a further 6,000 sites from Latin America. By 2019, we plan to 12.000 Websites and 1 billion clicks.
And all of these pages are ready, your Video immediately?
Yes, you are.
Can you explain what NBI needs the Blockchain technology and how to use it in the project have integrated?
- To work with own currencies, frees us from possible restrictions on the financial transactions in various countries and reduced our transaction costs by a significant amount – up to 30%.
- In order to reduce our financial and technical issues. Thanks to the Blockchain, the cost of the settlement to fall. We have to spend no additional cost for the paperwork, resulting in our spending were to decline significantly.
- To write the cost of Displaying advertising in the Smart Contracts. Finally, the Blockchain also provides us with 100% transparency.
How does it work in Detail?
For example, we may change the terms and conditions for the distribution of bonuses for Video Views one-sided. This means that the money of our advertisers, Websites and Content owners is completely safe.
And written in the Smart Contracts?
Yes. Our entire monetization system is written in Smart Contracts, and Smart Contracts are, in turn, is available on GitHub (Anm.: an important web service for the Hosting of IT projects and their joint development). Their structure is open and transparent, and anyone who wants can take a look and see what is written in them.
You intend to write in the Blockchain, how often the Video was shown?
Yes, eventually we want to do, to prevent all possibilities of Fraud, the platform participants.
In which countries do you work now and what are the national markets, the project is aligned generally?
In the first line of the English-speaking market of Europe, America is interested in us, parts of Asia. Later, we plan to expand in European and Asian countries with other languages.
How far your platform is in development. When is the planned completion?
The main features are nearly fully implemented. Our website has six Demo versions, how it works with certain sites: There’s a preview of our projects in the Internet that shows how Videos work together with our Widgets.
How long did it take you to develop the NBI platform?
We started with the development of the project in 2016. A first prototype, we were able to show in less than half a year after the start. In total, we have spent more than two years, to Refine the platform. In the past year, we have worked with, for example, to improve Algorithms for machine Learning, which form the core of the service.
Your ICO ends on the 15th. April. What do you use the revenue and what are their goals for the current business?
We have very big plans for the future. We need the money for the Marketing. We plan to develop the network further, to develop technologies for the Targeting and deployment of Videos. We will develop new platforms with high quality content. Among our plans is also the development of a network of Video publishers and producers: We want to create a Community for those with Video Content to produce. In addition, we are also working on the refinement of the Algorithms for video selection and recommendations, as well as the technical infrastructure, in particular, to a distributed Storage and multi-stage Blockchain architecture.
How many people do you have in your Team?
At the Moment, a few dozen people working on the project.
What people are these?
They are experienced managers and specialists with diverse, relevant experience in the field of Fintech and Blockchain. One of our team leaders has, for example, Andrey Smirnov, has very large experience in the development of servers, external interfaces, and databases, as well as knowledge in the area of machine Learning.
Our business development Manager, Paul Vasin, developed an advertising network and a technology for Begun – the first in-context advertising service in Russia. Our senior developer Andrey Tsvetkov familiar with the Video advertising technologies, VAST / VPAID, RTB Open Auctions and advertising software, such as Weborama, and Buzzoola.
Dmitry Solodkiy is the expert for the processing of analytical data, and is one of the pioneers of the Blockchain with a degree in Economics from the University of Bonn. Anton Noginov is an expert in the design of high-load systems, cryptographic Algorithms, Blockchain-development and implementation of Smart Contracts. Peter Kozyakov and Alexander Vasilev are first-class Fintech specialists.
You forgot to talk about you.
I have been working for many years in the advertising technology, and have worked on projects with machine Learning, among other things, in companies, such as Mirax Group and Creative Mob. I have started also the Botscanner project.
You Have A Consultant?
We have several well-respected consultant: Gabriel Zanko, Andrew Playford, Mike Raitsyn, Julian Zegelman, and Yaacov Bitton. We are also advised by Alexander Mikheyev, CEO of GOSU Data Lab and former CEO of MGID,.
You have already mentioned that the Video-Content market is extremely promising and has enormous growth potential. What place in this market will have a Native Video Box in a few years? Are you planning in this regard?
We plan to take only a small part of it – a total of a few percent. When you convert these percentages, however, money, the hundreds of millions of dollars in profits.
Could you be a little more specific?
Our goal is to achieve first year sales of $ 88 million and up to 66 million dollars to Content owners and Websites to pay off. We have not made a conscious decision to limit the total income of our company exclusively on the disbursement of profits or the growth of our own capital base without specific objectives. The reason for our project is to offer all interested parties a convenient Service to tax the income for the development and to increase the ease of use.
For more information about NVB in video format:
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