Less listeners to 3FM

c495e469a9f0eb3ec320b88e43d1e30a - Less listeners to 3FM

The free fall of NPO 3FM is not yet at an end. The youth channel of the public broadcaster could, in the months of February and march count on a market share of 3.2 percent. That is 0.2 percentage points less than in the first period of 2018. For comparison: exactly one year ago, the market share of 3FM is still at 4.8 percent.

Domien Verschuuren standing with his back against the wall now the luistercijfers of 3FM but continue to fall

By the continued defeat of the listeners is 3FM already passed by 100% NL. Earlier talked morning-dj Domien Verschuuren still the objective for this year is 6 percent market share to want to reach with NPO 3FM. “I think that’s an achievable goal”, said Domien at BNR Nieuwsradio.

Radio 538 is currently the best-listened station of the country, according to figures from the National listening audience survey. The commercial station will pass NPO Radio 2, that at the beginning of the year have a slight advantage. Radio 538 scores a market share of 12.6 percent, compared to 12.4 percent for Radio 2.

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