After twenty years, Peter Bossaert at the end of this month Medialaan leave. He led the parent company of VTM, Qmusic and Mobile Vikings since 2012, and put the current VTM as familiezender on course. Recently led Bossaert also the new single company of The Pergroep Publishing and Medialaan. There he comes now back. “I will that new company will not itself lead, because there is a difference of vision between the group and myself, about how this beautiful toekomstverhaal should be flying.’
Bossaert has been working twenty years for Medialaan, first as commercial director and then as general director of radio. In 2012, when Woestijnvis to Four switched, came Bossaert together with his radiokompaan Erwin Deckers at the head of the company. They signed the current very successful strategy of VTM as familiezender together. So, the transmitter inside the dreaded day of the Woestijnvis transmitter to counter.
Bossaerts departure is noteworthy. After the merger between De Persgroep (The Latest News and The Morning) and Medialaan, he would be the ceo of the unified company. “The merger with De Persgroep Publishing was and is the right strategic choice. I will that new company will not itself lead, because there is a difference of vision between the group and myself, about how this beautiful toekomstverhaal should be flying. That is not bad, because we go from each other with the greatest mutual respect, ” he says now about it in a press release.
Erwin Deckers (Chief Content Officer) and Dirk Lodewyckx (Chief Marketing Officer) will be the daily management of MEDIALAAN and control of the new single media company to take up the appointment of the new ceo. At De Persgroep Publishing remains the daily management ad interim in the hands of Rudy Bertels (Chief Operating Officer of De Persgroep).