Chance the Rapper is Heineken-spot racism

Chance the Rapper is a commercial of Heineken in the United States racist. Chance, the stage name of Chancelor Bennett, is on the campaign slogan ’sometimes, lighter is better’ that the beer brewer Heineken Light promotes.

The commercial for Heineken Light shows a bartender who has a reluctant wife at the end of the bar to spot with binoculars. The light beer that he serves slides first along a black woman and a black musician before the bottle ends up in the woman who is the bartender in the visor had. If the woman is the beer takes follows the tagline: ’Sometimes the light, the better. Heineken Light is a concoction for the American market and contains less calories and less alcohol.

Chance the Rapper suspects that some companies intentionally racist commercials on the market so they get more attention. On Twitter he indicates that he has therefore hesitated to pay attention to the ad, to donate. “But it must me from the heart. This commercial of Heineken is terribly racist.” The artist does not call for a boycott of the beer. “I notice just how often it happens, and I suspect that they are consumers and twitter users want to be provoked. I didn’t want to go on tweeting, but this is so bad that I cannot do otherwise.”