Twelve dollars, the cost of the meeneemlunch of chef Tunde Wey in New Orleans. If you’re black anyway. To a white customer, he asks $ 30 because whites have more money. Completely unfair? Maybe.
Chef Tunde Wey call it a social experiment. Is his white client willing to more than double to pay for his lunch than black customers? The answer is ‘yes’. Almost eighty percent of the white …
Chef Tunde Wey call it a social experiment. Is his white client willing to more than double to pay for his lunch than black customers? The answer is ‘yes’. Almost eighty percent of the white customers were agreeing to.
‘They look very surprised. Or completely emotionless. And then they say “eh, okay”’, says Wei. However, after he first explained that it is a social experiment and, above all, an indictment of income inequality in the city. The average income of a white household in the city is around the 64,000 dollar. In black families, that is 26,000 dollars. Logically that whites also pay more for their food? However, the idea of us prance.
Fixed price provides certainty
Of ‘ordinary’ products we do not accept that the price is not the same for everyone. A bottle of water has a fixed price, irrespective of income. A book, a concertticket, a car … everyone pays the same for the same product. And those who pay more will receive a hardcover, better seats or nice rims. A fixed price provides certainty.
Also the idea that who better negotiating a better price, wring with us. The idea is that for the same trip paying less if you are on a other site, book, also. But it is so: for the same service is not the same pay. Only the difference is then not determined by a different income – let alone by the colour of our skin.
Yet it is not such a crazy idea
There is still, for we also pay for certain services more or less depending of our income. In childcare for example. Also think of the social tariff in electricity, gas, water and telecom. Whom it is less wide, for the same services for less pay. Another example? Students or pensioners pay less for public transport or the museum employees.
And think of the holiday that you spent in a real tourist trap. Get there the locals also have a menu with different prices than the tourists.
In short: the social rate of chef Tunde Wey is maybe crazy. (Though it seems not immediately an idea that followed. If you are using your shopping cart to the checkout line, you don’t want that you first need to explain how much you will earn before a cash register.)
The best payers? Women
Why the customers at Tunde Wey, however, wanted more pay, is a different story. One reason is that the chef the trouble to the customer to explain. The second reason is, think the chef himself, ” because it is very antisocial to not want to pay. And people are not like antisocial. And if they don’t want to pay, they gave a very, very long explanation.’
Incidentally, he would profit the 18 dollar that whites have too much wanted to pay to distribute his black
customers. All that money would accept.
Chef Tunde Wey learned something remarkable during his experiment (which he, along with researchers from the Tulane University did): 91 percent of the white women that was with him came to dinner, paid extra; of the men was only 55 percent willing.
Why that big difference? Wey knows the answer. He thinks that the story about income inequality better start in women than in men, because they have experienced or because they know that the women also often happens.
Incidentally, wanted a lot of black customers also like 30 dollars to pay.
Because it does not need to
About Weys experiment is still an interesting observation to make. One of the respondents who are more wanted to pay, did it explicitly because it is a free choice. It had not. It is reminiscent of other experiments in which to customers a leisure contribution is requested in comparison with a fixed price. A free contribution, often more for the seller.
Though we must also be careful with far-reaching conclusions about Wey and his meals. He has that meals are 64 times sold at different prices. “But there was spoken about. And there was the him to do. It wasn’t about money, it was about the feeling of what income inequality means, ” says Anjali Prasertong, one of the students of the Tulane University, the project conducted.
Sources: The Guardian, GQ, Black Enterpris