PSV are again looking for new main sponsor

8213b49e8e5ec7fd1ccfb4a35334f3a4 - PSV are again looking for new main sponsor

PSV should be on the lookout for a new main sponsor.

PSV plays from the season 2019/2020 with a new main sponsor on the chest.

The current main sponsor moves in mid-2019 from the front to the back of the PSV-shirt. On the chest of the players, so space for a new name.

To get started

The search for a new title sponsor is already started. “It is nice to be there right now to get started,” says the new commercial director Frans Janssen of PSV. Energiedirect took in 2016 the place of Philips about the shirt. The Dutch energy company undertook was for three seasons as the head and shirtsponsor to the Eindhoven club. The current leader of the Eredivisie will receive per year 6 million euro.

Energiedirect state next season, is still on the front of the shirt and moves then to the back. In 2021 disappears in the company of the red-and-white jersey and it goes on as a partner of PSV.

“With a hearty amount for the rugsponsorschap of and the contribution mouwsponsor and namesake stadium of our innovation partner Philips, the conditions will be ready to our goal – the value of the shirt even further – to realize”, says Janssen.


Philips was 34 years, the main sponsor of the ‘Philips Sport Vereniging’, the football club who in 1913 was founded by the staff. The electronics stopped almost two years ago as the main lender, but continued to be naming sponsor of the stadium. Philips still pays every year 3 million euros, but the sponsorship contribution from 2021 to phase out.

Ajax has the most lucrative sponsorship deal in the Netherlands. The Amsterdam club extended in december the contract with Ziggo, that annually some 9 million euros to pay.

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