BOSTON – authorities in Massachusetts to launch an investigation into the use of the private information of tens of millions of facebook users. The databedrijf Cambridge Analytica would have the data used to create profiles of American voters, messages The New York Times and The Observer.
The data would be collected through the app thisisyourdigitallife. Hundreds of thousands of users were paid to take a personality test to take. They also gave permission for the use of their data for scientific purposes. The app collected the information of their facebook friends, the message, the British newspaper.
Also the authorities to interfere with the matter. The attorney-general of Massachusetts announced to launch an investigation. She called out Facebook and Cambridge Analytica on instant openness on such matters.