MILAN – When you get your new collection presents, you of course need a special atmosphere. That thought of the Italian fashion photography is created Gucci in any case, when she had her models severed heads were wearing during the fashion week in Milan. The severed heads were, in their turn, lifelike replicas of the heads of the models.
The najaarscollectie was Wednesday presented in a space that was transformed into an operating theatre. Models walked along the empty operating table, the guests followed everything on chairs similar to those in the waiting room of a hospital.
According to the present fashion press used creative director Alessandro Michele as the backdrop as a metaphor for the “cuts and stitches” in his designs. Michele is a huge movie buff. He asked the special effects company Makinarium from Italy to the heads.