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So many listens, the average Belgian is per day to music

The Belgian listens on average to 17.2 hours per week to music, or 2.5 hours per day. According to research by IFPI, the international sector federation of the music industry. Did that for the first time, a survey in our country.

The Belgians sit slightly above the global average by 15.1 hours per week (or 2 hours per day). It is striking that not the young, but the age group of 55-64 years is the most time spend on listening to music – almost 3 hours per day, or more than 20 hours per week.

A other adoption of the sector federation is that in Belgium, the radio better be sustained than in the other surveyed countries. Well half of the 17.2 hours of music per day via the radio consumed, while radio in the other countries is good for little more than a third of the music being listened to.

The Belgian young people (between 16 and 24) with 16.5 hours per week, by the way, just below the Belgian average, according to the IFPI figures. In that category is the smallest share of listeners: a quarter, compared to 66 percent in the 55 – to 64-year-olds.

“From the obtain excellent sales of the first half of 2017, it appears that premium streaming via paid subscriptions (Spotify, Deezer or Apple Music) growing rapidly,” says Pieter Swaelens, general director of the Belgian Entertainment Association (BEA). “The growth potential for premium streaming is in our country is still enormous.’

Except in Belgium, was the investigation in France, Britain, Germany, Italy, Spain, Sweden, Australia, Canada, Japan, South Korea, USA, Mexico and Brazil are conducted. In Belgium, 632 people surveyed.

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